While summarising my literature review - were I will be discussing the psychology behing automobile consumer buying behaviour, highlighting automobile traditional advertising methods (and their history) and focusing on the alternative methods of advertising - I came across this video by Fitzpatrick Advertisement which gives a brief explanation of how automobile companies can get customers through their doors. Fitzpatrick Advertising delivers the experience and know-how one's dealership needs and the full experience one deserves.
http://www.youtube.com/watch?feature=player_embedded&v=-uHqOmCSWd4#!
Investigating alternative methods of automobile advertisement as opposed to traditional media
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