Friday, 10 May 2013


Apart from researching alternative and interactive method that automobile companies have used to advertise their brands, I have also looked at the diverse advert videos that these brands produce. Interestingly enough, some videos do not just feature the car being advertised, but deliver their message through other methods. The video below is a Mercedes-Benz short film based around the motto "Racing is a state of mind". The message is indirectly delivered to the audience through a touch of humour and self-deprecation.  

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