Tuesday, 30 April 2013

Installation Process (Making-of video)

I have finally completed the making-of video that will be shown as part of the installation. I've incorporated most of the footage I took during the process and also managed to put together some good sounds / sound effects. Uploading video soon!

Monday, 29 April 2013


Sagmeister & Walsh had created an installation called "Light & Shadows" where they have turns a KIA into a giant word search. This was one of the first installations I looked at when I had decided that I want to create an interactive installation to promote a motorcycle. 

Going Viral

Going viral refers to internet content that can be passed through electronic mail and social networking sites such as Facebook, Twitter and YouTube. This works by rapidly sharing links with a number of individuals. Such marketing techniques help to produce increase in marketing objectives such as product or services sales. This method can also be delivered by word of mouth. The following are some methods I am trying to follow to create a viral campaign for the installation, such as making a video, using photos and visual content while also paying attention to keywords and tags. 


Sunday, 28 April 2013

Guerrilla Marketing

To further promote the installation I also chose a low-cost method of advertisement were I have combined a series of graffiti leading to the poster featuring the motorcycle and the installation details. I have chosen the Skatepark at Msida, Malta to implement this method. I specifically chose this place to target a younger generation (skaters and bikers) who usually hang out there. Hopefully, they would find this combination of methods to be more interesting than just a poster on its own. The skatepark is also situated in a very prominent area right next to the University of Malta, not to mention that it also serves as a subway, therefore passers-by who want to cross the road will have to walk through it anyway. It is a strategic place to promote my project for those people who skate, those who study and go to university, the people who live there, those who will eat in the restaurants situated nearby and also the ones who want to go to the bus stop. While implementing the graffiti and the posters I have noticed that passers-by were already interested in what I was doing. 

Wednesday, 24 April 2013


Sound effects would definitely enhance the effectiveness of the installation. Unfortunately, at this point it's going to be a bit of a problem to also create a sound effect that works through the sensor. Instead, i'll be using the video as and advantage and adding the sound effects to it. I intend to combine three different sound - Natural sounds, a motorcycle and a lion. But why a lion? Since one of the phrases on the stickers says "Attention!! Roaring Ladybird of Level -2" I thought that it would make sense to also put up a speech bubble on top of the installation (maybe use comic style bubbles - not sure about that) that says "ROAR!" thus creating a fun environment for the installation, a mixture of motorcycles, ladybirds and lions!! I've researched some examples for the speech bubble. Might get some inspiration!

Tuesday, 23 April 2013

Traditional Stuff

Having just an alternative method; the installation (which includes the interactive motorcycle and the floor stickers) is not enough, so I've decided that traditional media should also be present during the 4 days of the installation. This would definitely help me in gathering a more accurate result in finding out which method is the most effective. I've designed a flyer and a poster using the same format for both. The flyers shall be put in selected stores at the shopping complex, while also put on vehicle windscreens. Posters shall be put up at The Point, Tigne lifts and also in selected places around Malta where bikers usually hang out. Through this method I shall be targeting people who would actually buy a bike. Through this method I focused on advertising the motorcycle used in the installation, however in a more traditional manner, by adding some general information about the bike together with the technical specifications. Contact details are also listed just in case anyone would be interested in the motorcycle. On the other hand, I'll be using the poster (also in a traditional manner) to advertise both the motorcycle and the installation. Both methods are quite straight forward, unlike the floor stickers (which in my opinion create curiosity and excitement). Anyway, some photos together with the final outcome below. 

Saturday, 20 April 2013


Since the installation is going to be on level -2, I needed to prepare some form of artwork to indicate that there's an installation set up on the lower level of the shopping complex. While discussing this with my tutor, we thought that it would be interesting to put stickers on the floor, thus creating a better interaction with people (and maybe even get them down to level -2). I've created the floor stickers using abstract photography of the process combined with the illustrative branding I've created (shown in previous posts). Check out the stickers below.